This case study looks at how listening to local people can help Birmingham meet its sustainability goals, focusing on areas like reducing carbon emissions, promoting active travel, improving air quality, and managing waste. The study shows that residents want more local renewable energy projects, affordable home upgrades to save energy, and better paths for walking and cycling. They also want cleaner air, with measures like reducing traffic and adding green spaces. People also care about recycling and want better access to recycling bins and clearer guidelines.

The study suggests that the city should create policies based on what residents want. For example, offering grants or low-interest loans can help people afford home improvements to save energy. The city should also invest in more EV charging stations and green spaces to make sustainable choices easier. Using digital tools like AI to gather feedback can help the city make better decisions that reflect what people really need.